Collaborative

Architects, USA

I've been creating Web Marketing since 1998. Before there were search engines there were printed indexes converted to text files and posted online.

It was easy to see where the internet was headed, so I included this in the copy:
“Like TV, the internet will grow into a powerful marketing medium, changing the way business is conducted.”

Return address concept:

Interior of the mailer:

Collaborative

Group Publishing

5 of 8 Group Publishing catalogs that I created over a 6 month span.

I contributed cover designs for 8 catalogs and produced the layouts for each of these publications serving different Christian markets.

Collaborative

Wild Oats

Four 90+ hour weeks of on-the-fly brainstorming photoshoots, countless revisions, and new ideas brought to life. My first ever Annual Report won Investors Relations Best Annual Report. Some think it was the inside spread Veggie Bar Chart, and others said it was the legible/edible financial pages.

I designed the grand-opening brochures during a stretch when Wild Oats was opening a new store every two weeks. Additionally I worked with a third party architect firm to create magnetic menu boards for the Juice Bar. This entailed traveling across the US to ensure correct installation. (Traveling installation of high-end artwork for Circle Fine Arts-L.A. was my first job out of college.)

Former President Ford's International Business Conference

Vail Symposium Invitation.

Collaborative

Amrion a pre-Amazon Whole Foods subsidiary

Amrion was a pioneering nutraceutical company bought by Whole Foods shortly before I was hired as Designer following my 6-month freelance stunt at Group Publishing.

Of the scores of catalogs and direct mailers that I produced, these 2 standout because they won awards.

The first was for this price box that was copied by competitors which is the highest praise a Designer can receive.

The other award came from the Direct Marketing Association for the Big Penny Direct Mailer helmed by Account Executive Scott Fincher. It received an unheard of 10% response rate. A 3.5% response rate is really good! Now you know why you have so many mailers in your mailbox.

I was asked to come up with concepts for supplements for women and then illustrate them. These are my first digital illustrations. Down to Earth was the theme.

CSSA To The Point

#Teamwork describes the quarterly task of creating and producing the Cactus and Succulent Society's newsletter "To The Point".

CSSA was based in Tucson and being a cacti enthusiast I eventually found a way to use my skills to elevate CSSA by creating a quarterly newsletter to barely complement the superb Journal that is a beautiful 4-color quarterly featuring absurdly beautiful succulents from around the world and the adventures required to reach them.

Exervites

Exervites was a supplement for Amrion, a pre-Amazon Whole Foods subsidiary.

Lone Star Rooter

A S. California Rooter company wanted a logo upgrade for their yellow page ad. Black ink on vellum parchment. Those are my original style of eyes.

Organic Energy

Organic Energy was a preliminary logo for Renewable Choice Energy's marketing campaign. It was appreciated but never used.

Mr. Rootbeer

Mr. Rootbeer preliminary logo to sketch out the theme of "Step Into Liquid".

Tribal Fiber

Tribal Fiber was a hemp products company based in Boulder with handmade manufacturing in Thailand. Way ahead of their time.

This was the most challenging logo to create, taking over 40 hours before deciding to create it from the inside out. Carefully placed straight edges give it its woven, curved appearance.

Vermex

I created the name and logo for this vermiculture products company. Squash blossoms are sacred in some indigenous cultures. From my own gardening experience with heritage squash from the Midwest, squash create some the healthiest soils I've ever seen.

Papier Mâché Gecko

My better half commissioned me to make a gecko in honor of our son's first birthday. Gecko was his first word, so naturally it's my first papier mâché sculpture. It adorns his bedroom wall 21 years later.

It measures 54" long by 30" wide at its feet.

It glows in the dark to represent the fact that geckos are nocturnal: